our management team
don hurley
president / Chief Executive Officer
Don is the President and CEO of ShoreMaster LLC, which manufactures premier waterfront equipment including boat docks, boat lifts and accessories. Don has assembled a talented team and led them through a difficult rightsizing of the organization, resulting in a huge improvement in the company's financial performance during the 2008 recession. Prior to that, Don was Vice President of Sales and Marketing at ShoreMaster, where his leadership resulted in the expansion of ShoreMaster’s distribution by over thirty nine percent.
Previously Don worked at FedEx in numerous roles from operations management to sales. As a Worldwide Account Executive at FedEx, Don sold all over the world including the Pacific Rim, Europe, Canada, Mexico, and the U.S. He is a two time President’s Club award winner and was inducted in the FedEx Sales Hall of Fame in 1995. He joined Arctic Cat Inc. in 2002 and was awarded the Arctic Cat District Sales Manager of the Year in 2006. Don is a graduate of the University of Minnesota.
Previously Don worked at FedEx in numerous roles from operations management to sales. As a Worldwide Account Executive at FedEx, Don sold all over the world including the Pacific Rim, Europe, Canada, Mexico, and the U.S. He is a two time President’s Club award winner and was inducted in the FedEx Sales Hall of Fame in 1995. He joined Arctic Cat Inc. in 2002 and was awarded the Arctic Cat District Sales Manager of the Year in 2006. Don is a graduate of the University of Minnesota.
NATE NOLAND
Chief FINANCIAL Officer
Nate Noland officially joined ShoreMaster, LLC in 2011 but has been working with the staff in other capacities since 2006. Noland is a certified public accountant and is a member of the ND society of CPA's. Noland oversees the accounting and finance functions in addition to Human Resources and organizational development. Working with our product and sales teams Noland help ensure ShoreMaster is profitable yet continues to provide customers and consumers with the highest quality products at appropriate price points that satisfy the market. Noland is an avid angler and hunter and enjoys visiting different lakes.
chris winter
director of operations
Chris Winter has been with ShoreMaster since 2003 and brings more than 20 year of operational and engineering experience to this position. Most recently working as the Design Team and Production Support Supervisor, Winter's has a great amount of knowledge with all ShoreMaster LLC products, employee safety, and has well developed relationships with the operations team and employees. Outdoors of work Winter is active in a variety of activities and ventures. Winter lives on the lake near Fergus Falls and enjoys sportsman activities such as fishing, hunting, boating and is even a certified diver.
ashley bruggeman
director of marketing
Ashley Bruggeman joined ShoreMaster, LLC in 2013. Bruggeman earned a M.A. in mass communication for North Dakota State University (Fargo, ND). As Director of Marketing, Bruggeman is responsible for the marketing, communication and market development efforts of the ShoreMaster, LLC family of brands. Bruggeman produces the highest quality of product development and target marketing. Bruggeman is a Fergus Falls native who now enjoys life in the lakes country with her family. A young and active family keeps Bruggeman busy outside of work.
eric muckenhirn
director of information technology
Eric Muckenhirn has been Director of IT since 2011 and worked for ShoreMaster previously as well. Muckenhirn brings with him a diverse background and extensive knowledge base. As Director of IT, Muckenhirn works along side our developers, system administrators, engineers, and customer care team to ensure that we have the most reliable technology systems in order to provide only the highest quality service and products. Passionate about the lakes and lake lifestyle Muckenhirn recently purchased a lake home and is a true testament to the configuration of the ShoreMaster dock system. In his spare time Muckenhirn likes to travel, golf, boat, and enjoy various sporting activities.